Timber Ridge Homes/
For over 17 years, Timber Ridge Homes (TRH) has been building timber frame homes and cottages across Manitoba and Northwestern Ontario. It is family-owned and operated.
TRH engaged Relish to refresh its brand while maintaining a connection to its roots and values. It also needed help redeveloping its website to represent its values better, differentiate it from its competitors, and, ultimately increase its sales and market share.
After an in-depth competitive analysis and brand audit, Relish developed a targeted brand strategy, contemporary logo and updated marketing materials for TRH.
With TRH’s new strategy and branding in place, Relish’s Development Team turned its attention to the website. The Team’s goal was to create an engaging experience for visitors and develop top-of-funnel sales engagement functionality that flowed naturally from the users’ exploration of the website.
TRH’s website design needed to intuitively deliver content and functionality critical to a potential custom home and cottage buyer. To this end, Relish’s Development Team built TRH a robust new website featuring updated romance copy, vibrant photo galleries and online tours of recent projects, providing users with the inspiration of what TRH could build for them. Once inspired, potential customers could fill out web forms to request consultation. The Team integrated these web forms into a backend CRM.
Finally, the Development Team optimized website for SEO to keep the top of the sales funnel filled. The Team included easy to develop landing pages for TRH’s digital advertising and lead generation activities.
At the project’s completion, TRH had a professional and contemporary new website that better represented its brand, differentiated the builder and helped it stand out in a highly competitive marketplace while generating new sales leads, which helped drive the bottom line.
Key Services Provided
- Content Audits / Content Insight
- Architecture Analysis
- UX Design
- Wordpress/Custom Theme Development
- Monitoring and Reporting
We build results by
We are looking for partnerships with companies who desire more meaningful relationships with their brand. Our clients come to us for our creativity, our vision and our values. We maintain relationships as a result of the outcomes of our collaboration.