The Background

For over 17 years, Timber Ridge Homes (TRH) has been building timber frame homes and cottages across Manitoba and Northwestern Ontario. It is family-owned and operated.

The Opportunity

TRH engaged Relish to refresh its brand while maintaining a connection to its roots and values. It also needed help redeveloping its website to represent its values better, differentiate it from its competitors, and, ultimately increase its sales and market share.

The Solution

After an in-depth competitive analysis and brand audit, Relish developed a targeted brand strategy, contemporary logo and updated marketing materials for TRH.

With TRH’s new strategy and branding in place, Relish’s Development Team turned its attention to the website. The Team’s goal was to create an engaging experience for visitors and develop top-of-funnel sales engagement functionality that flowed naturally from the users’ exploration of the website.

TRH’s website design needed to intuitively deliver content and functionality critical to a potential custom home and cottage buyer. To this end, Relish’s Development Team built TRH a robust new website featuring updated romance copy, vibrant photo galleries and online tours of recent projects, providing users with the inspiration of what TRH could build for them. Once inspired, potential customers could fill out web forms to request consultation. The Team integrated these web forms into a backend CRM.

Finally, the Development Team optimized website for SEO to keep the top of the sales funnel filled. The Team included easy to develop landing pages for TRH’s digital advertising and lead generation activities.

At the project’s completion, TRH had a professional and contemporary new website that better represented its brand, differentiated the builder and helped it stand out in a highly competitive marketplace while generating new sales leads, which helped drive the bottom line.