We pick up where you left off.
Relish is all about Design Thinking — defining problems, brainstorming solutions, and prototyping ideas to test and refine them. Whether your idea is brand new and vague or mature and focused, we’ll collaborate with your team to plot out a path to turn your idea into an unequivocal success.
“If a picture is worth 1,000 words, a prototype is worth 1,000 meetings.”
Tom & David Kelley
To de-risk your ideas, we test and refine early versions of your product before your leap into development. Our proven process lowers costs and delivers exceptional digital solutions to the market faster.
Users are at the heart of every product.
Therefore, the heart of our Design Thinking process is understanding your users: Who are they? Where are they? How, when, and how often do they use your product(s)? And most importantly, why?
These questions and more help us to refine your idea and determine the optimal prototype(s) to design for attracting and appealing to your customer.
Design Thinking Workshop, Digital Strategy
Once we have a deep understanding of your idea, your users and their needs, it’s time to give your idea some shape by designing a prototype – a working version of your final product.
Prototypes come in various forms, ranging from simple paper drawings to near-ready interactive mockups. The prototype’s form is dictated by your needs as our partner, the nature of the idea, and the best tool needed for testing the user’s experience. See Types of Prototypes.
Wireframing, Digital Prototyping, UX Design, UI Design, Interaction Design, Visual Design, Branding
With your idea now in the form of a prototype, it’s time to test and refine it.
Your exciting new product prototype is objectively evaluated by observing a group of your target users taking it for a test drive, while simultaneously gathering their feedback on its performance.
Using this feedback, our team works to address and eliminate any identified flaws, and hone your product into its ideal commercialized form.
User Testing, Focus Groups, User Research, Usability Testing, Ux Audit, Procurement Documents
Full Product Development
Once your final prototype has been validated, Relish helps you launch it into the real world. We build beautiful digital products with a focus on robustness, scalability and security.
Types of Prototypes
As part of our Design Thinking, we recommend a prototype(s) that will best serve your needs as you evolve your product from idea to reality.
Our recommendation is based on the nature of your product, what stage you are at in the design process, and what it is that you need to learn along the way.
TEST, REFINE, REPEAT
During each stage, we complete numerous rounds of testing and refinement.
It’s important to see the big picture early on, without being distracted by graphic design and text. We create a simple wireframe, mapping out each web page (or screen) on paper so that you can see how your content is organized and how your audience will transition from one page to the next. Because the wireframe focuses on structure, not looks, it’s a quick and inexpensive way to reveal what flows, what’s missing, and what is redundant or inefficient. We can easily move, add or eliminate pages, making large changes early on and avoiding costly changes in the future.
Beyond serving as a planning document, your wireframe is a valuable communications tool that will help you explain and build stakeholders’ confidence in your idea.
We want to ensure that what looks good on paper indeed works well online. We turn your bare-bones wireframe into clickable web pages (or screens) with limited text and visuals, and test it on real users to determine how well it functions. Does it feel intuitive? Can users find their way around? What do they click on? Where do they get lost? How do different solutions compare? These are just a few of the many key questions we ask as we test and refine the prototype to address usability issues. Your clickable prototype is more detailed than your wireframe, but it is still rough, which makes this stage ideal for experimenting. Changes remain quick and easy as we challenge our assumptions and try different design approaches.
Giving Stakeholders Hands-on Experience
A digital experience can be hard to convey in words. Clickable web pages take you from talking about what you’re going to build to actually showing your stakeholders how it works. The hands-on experience is invaluable as it boosts comfort levels and helps ensure that all stakeholders are fully informed.
Your high fidelity prototype is the most polished and accurate version of your product, with near-ready text, images, graphic design, and functional interactive elements. Because it is so close to real, the prototype generates a new depth of feedback and performance data, such as how users feel when using it; what, if anything, they ignore; or how long it takes to complete a specific task. This stage is ideal for fine-tuning writing and design, discussing complex parts of the prototype, testing specific functions, and prioritizing which special features—like interactive maps or timelines—you want to immediately invest in, and which you will abandon or develop in the future.
Your Development Budget
Your high-fidelity prototype provides us with the information necessary to accurately budget for final development. We can provide you with technical specifications and itemized costs.
Securing Sign Off
By now, there is little left to the imagination. Your stakeholders will have a clear understanding of what your real product will look like, say, and do, and how users will respond to it. This puts you in a strong position to rationalize development costs and prepare your team for launch.
Benefits of Prototyping
While ideas can be hard to imagine and difficult to explain, prototypes are visual and compelling. By nature, they reduce misunderstandings and spark focused, in-depth discussions that put your entire team and stakeholders on the same page. Your project will run smoothly as everyone is clear on what you are creating, why you are creating it and who you are creating it for.
Saves Money Through Testing
It’s easier to change a prototype than a finished product. Prototyping lets you quickly collect feedback and make major but cost-effective changes early on, steering your project in the right direction bit-by-bit and avoiding major changes in development, which can have a costly domino effect. Additionally, prototyping prevents you from investing time and money into building unnecessary functions and features.
Sells Your Ideas
Prototyping gives you something to show stakeholders – from a tangible hands-on experience to test results and demonstrate the product’s exciting potential. This makes it easier for you to secure initial buy-in and ongoing support.
Exercise Due Diligence
Prototyping is a trial-and-error process that produces multiple iterations of your product and opportunities to discuss them. Our iterative process helps you proceed with confidence that, when ready, you’ll be building a product that meets stakeholder expectations and user needs.
Create Valuable Products
Prototyping builds better products. When you give users the opportunity to react to your unfinished product, you gain invaluable insights into what they actually want and need. Testing uncovers any gaps, flaws or usability issues, and tells you what you can improve upon to create the best possible user experience.
Avoid Scope Creep
Prototypes force you to think your product through. By the time you reach the late stage, you have clearly defined the scope of work required to develop the final version and manage and maintain it in the future.
WHO WE’VE HELPED
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We are looking for partnerships with companies who desire more meaningful relationships with their projects and their brand. Our clients come to us for our creativity, our technical expertise, our vision and our values. We maintain relationships as a result of the outcomes of our collaboration.